In order to enhance the company's competitiveness, and actively create a "cultural wisdom, Shenbei culture and cultural heart of emotion" atmosphere in the company, the company in line with "reserved personality, into the mainstream, seek common ground, heritage of innovation, harmony" as the guiding principle, absorb the excellent elements inside and outside the company the construction industry, construction of cultural architecture Shen Bei characteristics. Leaders at all levels, personally, advocate careful deployment, the effective implementation of the various functional departments, to the employee satisfaction as an important criterion for evaluation of the quality of work, work together to grasp the corporate culture construction work, and strive to enhance the Shenbei cultural soft power.